Luma
Luma is a fictional sparkling drink brand. I designed the identity and the can.
SilasMoore
Product Designer
5+ years of shining a light on what nobody questions, and getting angry at bad UX. I build with AI and other people's input, because no good product is built alone.
“Working with Silas was a fantastic experience! He took my vision and turned it into a polished, professional website that perfectly represents my brand. He handled every request with precision and delivered everything on a quick timeline. I highly recommend his services!”
Corbin SerranoC.E.S ImageryUI/UX Case Studies
Each case study starts with the problem and follows it through research and design to the result.
American Odyssey Travel
One AI-guided itinerary instead of weeks of scattered research.
- 5 traveler interviews
- 5 usability testing participants
C.E.S Imagery Photography
A booking-first site for a Connecticut wedding photographer.
- 37%of visitors reach the booking page
- 3m 30saverage visit
CALA Nonprofit
A redesign for Charleston's paralegal association.
- 54xweekly traffic vs. the old site
- 58%explore beyond the homepage
FlavorSync Recipes
One AI-curated feed built to end endless recipe scrolling.
- 5 user interviews
- 5 usability testing participants
Packaging Design
I made these packaging projects in my free time. Each one is an original brand with a product to match.
Logo Design
Brand marks drawn for real and imagined companies, each built around a single memorable idea.
Brand mark01 / 09
FlavorSync
FlavorSync is a recipe-sharing app with social media features.
Behind my own mark
Every design I make starts with a question. My logomark turns that into a light bulb built from my initials, with an M that glows like a filament. See how it was drawn and why it lights up.
Read the storySide Projects
Things I build for fun when I'm not designing.
My Tools
Figma (favorite tool)Where it all starts'%20fill-rule='evenodd'%3e%3c/path%3e%3cdefs%3e%3cradialGradient%20cx='0'%20cy='0'%20gradientTransform='matrix(-1%2022.49999%20-30.45394%20-1.3535%2014%203)'%20gradientUnits='userSpaceOnUse'%20id='lobe-icons-lovable-_R_0_'%20r='1'%3e%3cstop%20offset='.25'%20stop-color='%23FE7B02'%3e%3c/stop%3e%3cstop%20offset='.433'%20stop-color='%23FE4230'%3e%3c/stop%3e%3cstop%20offset='.548'%20stop-color='%23FE529A'%3e%3c/stop%3e%3cstop%20offset='.654'%20stop-color='%23DD67EE'%3e%3c/stop%3e%3cstop%20offset='.95'%20stop-color='%234B73FF'%3e%3c/stop%3e%3c/radialGradient%3e%3c/defs%3e%3c/svg%3e)
Lovable (favorite tool)Where ideas get built'%3e%3cpath%20d='m19.6%2066.5%2019.7-11%20.3-1-.3-.5h-1l-3.3-.2-11.2-.3L14%2053l-9.5-.5-2.4-.5L0%2049l.2-1.5%202-1.3%202.9.2%206.3.5%209.5.6%206.9.4L38%2049.1h1.6l.2-.7-.5-.4-.4-.4L29%2041l-10.6-7-5.6-4.1-3-2-1.5-2-.6-4.2%202.7-3%203.7.3.9.2%203.7%202.9%208%206.1L37%2036l1.5%201.2.6-.4.1-.3-.7-1.1L33%2025l-6-10.4-2.7-4.3-.7-2.6c-.3-1-.4-2-.4-3l3-4.2L28%200l4.2.6L33.8%202l2.6%206%204.1%209.3L47%2029.9l2%203.8%201%203.4.3%201h.7v-.5l.5-7.2%201-8.7%201-11.2.3-3.2%201.6-3.8%203-2L61%202.6l2%202.9-.3%201.8-1.1%207.7L59%2027.1l-1.5%208.2h.9l1-1.1%204.1-5.4%206.9-8.6%203-3.5L77%2013l2.3-1.8h4.3l3.1%204.7-1.4%204.9-4.4%205.6-3.7%204.7-5.3%207.1-3.2%205.7.3.4h.7l12-2.6%206.4-1.1%207.6-1.3%203.5%201.6.4%201.6-1.4%203.4-8.2%202-9.6%202-14.3%203.3-.2.1.2.3%206.4.6%202.8.2h6.8l12.6%201%203.3%202%201.9%202.7-.3%202-5.1%202.6-6.8-1.6-16-3.8-5.4-1.3h-.8v.4l4.6%204.5%208.3%207.5L89%2080.1l.5%202.4-1.3%202-1.4-.2-9.2-7-3.6-3-8-6.8h-.5v.7l1.8%202.7%209.8%2014.7.5%204.5-.7%201.4-2.6%201-2.7-.6-5.8-8-6-9-4.7-8.2-.5.4-2.9%2030.2-1.3%201.5-3%201.2-2.5-2-1.4-3%201.4-6.2%201.6-8%201.3-6.4%201.2-7.9.7-2.6v-.2H49L43%2072l-9%2012.3-7.2%207.6-1.7.7-3-1.5.3-2.8L24%2086l10-12.8%206-7.9%204-4.6-.1-.5h-.3L17.2%2077.4l-4.7.6-2-2%20.2-3%201-1%208-5.5Z'%3e%3c/path%3e%3c/svg%3e)
Claude (favorite tool)My second brain
IllustratorVectors without limits
PhotoshopPixel-level polish
MobbinUI inspiration
GeminiBrainstorm buddy
ChatGPTFact-checks my AI tools
MidjourneyHigh-fidelity, fast
Kind words
“Working with Silas was a fantastic experience! He took my vision and turned it into a polished, professional website that perfectly represents my brand. He handled every request with precision and delivered everything on a quick timeline. I highly recommend his services!”
Corbin Serrano C.E.S Imagery
“Working with him on updating our website has been an outstanding experience, thanks to Silas. He was remarkably patient, knowledgeable, and always willing to assist ... His creative vision and clear instructions made the process easy. I highly recommend Silas!”
Lene Rex CALA
“Silas has done a great job learning and applying the style desired by Derrick Law Firm to the assets he has created so far. He is easy to work with and offers many applicable suggestions to our marketing strategies.”
Holly Ellison Derrick Law Firm
“Silas has brought great creative and technical skill to bear on numerous projects for me, including building two websites, designing logos, and developing book covers. He is very detail oriented, meets deadlines, and communicates very effectively. I could not ask for a better partner for my projects.”
Wes Moore Prophet Scholar
“Punctual, listens well. Asks good questions and has a desire to achieve the best possible result for the client. He is willing to take direction and experiment based on direct feedback. He shows a willingness to learn and grow as a designer.”
Scott Laumann Wagen Creative
Testimonial 1 of 5
Silas Moore
Product designer and founder of Catalyst Digital
I was born in Virginia, moved to North Carolina in 2006, and landed in South Carolina in 2012, where I have been ever since.
Long before this was a career, I was building websites for my dad's business and tinkering with my church's site, just trying to make things work right. That's where I first caught the bug for this kind of work.
I design products for a reason that is honestly kind of petty: I cannot stand fighting with a website or an app to do something simple. That feeling is what pulled me into this work, and it is still what keeps me in it.
So I spend my time hunting down the small moments where a product makes someone feel stupid, and I get rid of them. My favorite part of the job is the day I finally use the thing I built and the friction I set out to kill is just gone.
What I do best is websites and marketing material, start to finish: research and structure, the interface itself, the brand voice around it, and the build. I like owning a project from the first messy sketch to the version that ships.
